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The head project next took me to a bold and in-your-face declaration: “This is your Head,” which simultaneously shocks the audience into wondering whether I somehow posess their head and marveling at the absurdity of such a statement. With the help of some acquaintances which soon became friends, I set up a stand at Venice Beach, with a large sign proclaiming just this. People flocked to my stand, with the help in marketing of Matt Weisberg, asking what it could possibly mean and Matt, relying on the most obvious and yet most absurd definition of said statement, held them up and